Announcements Dice Masters Heroclix Star Trek: Attack Wing WKO

2014 WizKids Open Tournament Rules

In September and October, we are launching our first series of WizKids Open regional events.  For a listing of stores hosting these WizKids Open events, please visit the WizKids Open home page at the link below:




Please see the PDF link below for a full listing of Tournament Rules for the HeroClix, Marvel Dice Masters and Star Trek: Attack Wing events:




For Star Trek: Attack Wing, we will be adding a new game mechanic to the events: Sector Conditions.  Sector Conditions provide special rules that are in play during the game that represent different spatial anomalies and other environmental effects.  The three Sector Condition for the WizKids Open that will be in play during different rounds (see Tournament Rules for more information) are: Nebula, Energy Flux & Meteor Shower.  These Sector Conditions can be found below—please feel free to add them to your next Star Trek: Attack Wing game!


Sector-Conditions_Energy-Flux Sector-Conditions_Meteor-Shower Sector-Conditions_Nebula

Announcements Marvel Dice Masters: Avengers vs X-Men

Marvel Dice Masters Update!




Marvel Dice Masters Update!

Greetings WizKids Customers,

While it may be redundant, we again want to thank everyone for their patience and suggestions during what has been a hectic few months.   We continue to hear that product that we hoped would get us caught up is only scratching the surface and while disappointing for many we hope this bodes well to the future success of the Dice Masters line.

We have the following updates on shipments planned for Marvel Dice Masters: Avengers vs. X-Men:

There are several shipments of reprints on their way to the US.  The next wave of Starters will arrive at the end of June with another wave of Gravity Feeds arriving in late July.  Despite our best efforts to fill demand with these reprints, the product is still pre-selling before it arrives.   We were able to bring on a very sizable amount of capacity which has enabled us to add a reprint to the schedule (available in September).

We are also keeping an eye on the longshoremen labor dispute on the U.S. West Coast, and will deal with that issue if and when it happens.  Obviously, any sort of strike will ripple through most of our product lines so we’re monitoring the situation keenly.

Briefly on the factory/capacity situation: we believe we are, or will be soon, the largest dice manufacturer in the world.  Fortunately, making dice and making small plastic figures is essentially the same process.  As we get our arms around the demand, moving volume between factories is pretty straight forward and it is one of the reasons we are able to add reprints while also printing the next set.  We appreciate the patience as we grow the Dice Masters business.

Organized Play

While it’s difficult to discuss in-store play programs when there isn’t enough product, we want to reinforce that we are in this for the long term and as such we’re looking ahead to when supply issues will be behind us.  To that end we’ve taken another deep dive into our sealed booster program and have worked hard to come up with what we feel to be a new exceptional experience.  We call it the Rainbow Draft format and you can read more about it here.   We believe this format showcases how Dice Masters is a unique and worthy in-store organized play experience.   While the previous formats are all still valid, the Rainbow Draft will likely be preferred by most of your customers.

That’s it for now, again we hope to get ahead of demand and we thank everyone for their continued support.


Announcements Heroclix Marvel Dice Masters: Avengers vs X-Men

Marvel Dice Masters Update!

Event Image


Greetings WizKids Customers.

I wanted to follow up on a few topics regarding Marvel Dice Masters and broaden the update to include some HeroClix topics as well. We’ll be releasing more of these updates in the near future.

First off, thank you again for your enthusiasm and support for Marvel Dice Masters.   We understand the frustrations of not having enough product. As we noted in our first update, we thought we had ordered enough product to last us three to six months when we initially placed the first print run.

Marvel Dice Masters

MDM Reprint #1 (Starters): The starter reprint is arriving as we speak. We took the opportunity to split the air shipment between a west coast warehouse and a mid-west warehouse, to speed our time to market. It looks like we will start shipping orders late next week , with some trailing orders hitting the beginning of the follow week.   Additionally, there is a portion of this reprint that went by boat and should be arriving in a few weeks. However, due to the chance of custom holds and other delays, we are unable to project when this portion will be available.

MDM Reprint #1 (Boosters): The first reprint for the boosters is scheduled to hit in July. We’re looking into options to expedite this shipment due to the continued high demand. We’re going to have to send another update out when we have more clarity on the shipping.

The reality of the situation is that even with these inbound shipments, we are still far short of the back order demand. We placed this reprint last March and the numbers had just started to ramp up at that time.

MDM Reprint #2 (Starters and Boosters): This reprint was issued before launch and should infuse a good amount of supply into the channel. I am confident it will make a significant dent. The problem is that this shipment is not slated to arrive until the end of August. Again, we’re looking at options to expedite the delivery, but I won’t have clarity on that topic for a few weeks.

A short aside: Air shipping is very costly. As most of you know, we’ve been aggressive in our pricing for this product. Instead of raising the price we are trying to find the right balance between supplying the market and keeping the price where it is. Air shipping all of the product would require raising prices across the board. Nobody wants that.

MDM at Origins Game Fair 2014: As part of the belt tightening leading up to the launch of MDM, we released all of our reserved product to the distributors. This means that we have no starter product for our scheduled events at Origins. Instead of peeling off product from the reprint, we’re going to cancel any MDM events at Origins that require the purchase of sealed product.   I’m confident this is the right decision in the long term and for the good of the business.

MDM Set 1 Collation: We always receive a lot of questions on this topic. Given the Quarriors DNA of the MDM, many people are asking about the cost to collect an entire set. As a policy, WizKids will not comment on collation, nor do we guarantee collation of a randomize product. It is a long-standing policy, one that we have proven out through experience, and one that we’re not going to change. However, based on feedback, we’re going to tweak the next set, The Uncanny X-Men. First of all, we’re going to move to a HeroClix sized Gravity Feed unit which will fit 90 MDM booster packs. This should allow for a little more space for the packs to lay flat.  Also, we’re going to change the insertion rate to target one or more Super Rares per gravity feed. As always, we do not guarantee collation; it is simply a target we strive for.


Last year was a pretty amazing year for HeroClix, however, it did not come without a few bumps in the road.   Specifically, a number of last minute delays forced us to move release dates on short notice. There are many things that can (and will) derail a products release date. Most are under our control; unfortunately, some are not.   During the last six months, we got hit with so many issues, it is remarkable that we were able to perform as we did. It is a testament to the hard work of our distributors and the patience, creativity and tenacity of the retailers and customers that shop at FLGS. We know how disruptive a release date change is to an OP program. We know that release date changes ruins schedules, planning and participation. We appreciate the effort to work with us while we cope with changes outside of our control.

So why were the release dates impacted?

1: Weather: As I’m sure you recall, last winter was one of the worst winters in recent history. The weather had a tremendous impact on our shipping & warehousing infrastructure. We had numerous logistics issues and closures caused by inclement weather. Obviously, all this wreaks havoc on a release-date driven system.

2: Customs: In an attempt to curb counterfeit product, the U.S. Customs office increased their screening of containers filled with games and toys, especially those with licensed products. Over the past six months, we’ve had an unusually high number of containers pulled for routine inspection. Even if we pass through these inspections with no issues, the entire container may be detained for up to four weeks.   The issue here is that the last containers are usually coming in one to two weeks before release and, if they are detained, it usually creates an automatic delay. The complexity comes from the fact that you don’t know for how long the container is going to be held. You literally have to check on the items everyday. So when a container is pulled for inspection, it could take one day or it could take 21 days. This makes announcing a delay very challenging. Do you announce a delay on a container that might clear in one day, only to have to announce a false alarm? Do you wait until you have better information and can estimate a release date? We opt for the latter, as it allows a store to reset their event and communicate complete information and eliminates the ‘false alarm’ issue. We have hundreds of containers delivering each year. Announcing potential delays for every routine inspection is not feasible.

Thank you for your continued support and patience. We’re floored by the response so far and we’re doing everything within our power to get product into your hands in a timely fashion.

Have a great weekend,


Announcements Marvel Dice Masters: Avengers vs X-Men

Marvel Dice Masters: Avengers vs. X-Men Announcement!


Event Image

Greetings Dice Masters Fans!

We realize that a lot of people are having a difficult time finding Starter Sets. While you wait for the reprint, we have tried to provide a temporary solution that was suggested by several retailers.

At this link you can find a PDF to help you print proxy cards that you’ll need to play the game (the basic action cards). Normally, you would use special dice included in the Starter Set but we’ve put a lookup chart to let you use regular six sided dice (D-6s) and with some boosters and the rulebook you will at least get to experience some of what the game has to offer.

We realize this isn’t a perfect solution, but it should help to tide players over until Starter Sets are more readily available. We want to make sure that as many people as possible can get a chance to experience Marvel Dice Masters with as little of a wait as possible, and for now there are Boosters still available in the marketplace. We do plan on updating you in the coming weeks about the process of bringing additional starters over and when they will be available.

We appreciate your enthusiasm and desire to be among the first people to experience Marvel Dice Masters!


Announcements Marvel Dice Masters: Avengers vs X-Men

WizKids Games Announces Restock of Marvel Dice Masters: Avengers vs X-Men!

Event Image

Greetings from WizKids!

Firstly we would just like to say thank you to everyone who has made Marvel Dice Masters a critical success. For those of you who could not attend the GAMA Trade Show, Marvel Dice Masters: Avengers vs X-Men was met with an overwhelming response at the show. Again, we cannot thank everyone enough.

We here at WizKids have seen an overwhelmingly positive response to Marvel Dice Masters, with the first release selling above expectations! Due to the high demand for more inventory, we are pleased to announce that we are reprinting Marvel Dice Masters: Avengers vs X-Men. This Marvel Dice Masters:Avengers vs X-Men restock will be available in May-June 2014, so be sure to place your order with your sales rep soon, as we expect this new print run sell quickly as well!   

Capitalizing on the incredible success of Marvel Dice Masters: Avengers vs X-Men, we are pleased to announce the second set of Marvel Dice Masters, The Uncanny X-Men! Marvel Dice Masters: The Uncanny X-Men features fan favorites like Wolverine, Magneto, Cyclops, Iceman, Psylocke, the Sentinels and MORE! With gameplay that supports two players in epic dice battles, Marvel Dice Masters: The Uncanny X-Men will be available in both starter sets (MSRP $14.99) and foil pack boosters (MSRP $0.99) in stores everywhere Fall 2014. 

Marvel Dice Masters brings Collectible Dice Building to the tabletop with an all-new head-to-head competitive game. Dice Masters is an all-new cross-brand offering designed by Michael Elliott and Eric M. Lang, which utilizes WizKids Games’ proprietary Dice Building Game platform where players collect and assemble their “team” of character dice and battle it out on the tabletop. Marvel Dice Masters: Avengers vs. X-Men has already met with positive responses resulting in a manufacturer sell out. We would like to celebrate by showing off some of the character cards form Marvel Dice Masters: Avengers vs. X-Men. (click on image to enlarge)

Set1-ThorMjolnirDeadpoolFor more information be sure to visit the You can see the full rulebook here, and be sure to check out the How-To-Play video here. Go to the WizKids Event System (WES) and schedule your Marvel Dice Masters events. Take a look at our helpful tournaments page for resources to help plan your event. View the solicitations for the Marvel Dice Masters Avengers vs. X-Men starter set here, and the gravity feed here.  Finally, you can download official image assets here.


For inquiries re: Marvel Dice Masters, please contact:


© Marvel


Announcements Dice Masters Marvel Dice Masters: Avengers vs X-Men

WizKids Games Presents A Closer Look at the New Marvel Dice Masters!

Greetings from WizKids!

We were happy to play host to Marvel.Com’s Lorraine Cink recently at New York Toy Fair and we took the opportunity to show off our upcoming release, Marvel Dice Masters! Marvel has posted a video of their visit, which you can see here.

Marvel Dice Masters brings Collectible Dice Building to the tabletop with an all-new head-to-head competitive game. Dice Masters is an all-new cross-brand offering designed by Michael Elliott and Eric M. Lang, which utilizes WizKids Games’ proprietary Dice Building Game platform where players collect and assemble their “team” of character dice and battle it out on the tabletop.


The inaugural release, Marvel Dice Masters: Avengers vs X-Men, features fan-favorite characters such as WolverineCaptain AmericaThorSpider-Man and MORE! With gameplay that supports two players in epic dice battles, Marvel Dice Masters: Avengers vs X-Men will be available in both starter sets (MSRP $14.99) and foil pack boosters (MSRP $0.99) in stores everywhere his April. Check out our gallery of images here for more great pictures!

You can see the full rulebook here, and be sure to check out Watch It Played’s Rodney Smith’s  How-To-Play video here.

For more information be sure to visit the WizKids Games Marvel Dice Masters product page here.

For media inquiries, please contact
Brian Corea