Marvel HeroClix: Fear Itself Update

Published on June 11th, 2013

Greetings HeroClix Retailers,

The response to the Marvel HeroClix: Fear Itself Organized Play program has been nothing less than white-hot! Retailer interest in this latest program has exceeded previous programs and we want to thank you all for your continued support; in-store play is the cornerstone of a healthy local HeroClix scene and you all are doing a tremendous job!

Of course, with all of the additional interest in Fear Itself, we’ve had to make some tough decisions in terms of allocations. Our goal is to get one Fear Itself kit to each store that wants to participate while examining what we can do perhaps a little further down the line to make up for any shortages that may occur.

One possibility is to print more kits, but the new kits won’t be available for some time. In the short term, we’re going to make available the DC HeroClix: White Lantern Batman, Marvel HeroClix: Mephisto, and Elf Assassin (Holiday Elf) HeroClix promotional figures to stores in the coming weeks.

Every store participating in Fear Itself will receive one set of these promotional HeroClix figures, and stores that had their Fear Itself orders allocated will receive additional promotional sets as well, all at no additional cost to you, our retailer partners.

Our intent is that stores will supplement their event schedules by offering the promotional figures as prizes for in-store play. As a reminder, Batman, Mephisto, and the Elf Assassin (Holiday Elf) are all promotional figures, are covered by the Promotional Product Licensing Agreement, and should not be sold.

The figures will be available in the coming weeks. We will announce when you should expect these figures through our standard channels, the WizKids Wire and our distribution partners so please stay tuned for more news soon.

We apologize for any inconvenience this may have caused and thank you all for the incredible work that you do promoting HeroClix and WizKids Organized Play. Play local, win big!

Best,
WizKids Games

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