Marvel HeroClix: Avengers vs. X-Men Storyline Organized Play Event Update

Greetings HeroClix retailers and supporters,

We’ve been listening to your feedback concerning the upcoming Avengers versus X-Men (AvX) storyline organized play series and we wanted to share our thoughts as well as make an announcement of changes we will be making to the program as a result.

First and foremost, we would like to thank all the retailers around the world for your support of the WizKids Organized Play (OP) Program. OP is the centerpiece of many of our product lines and your continued support is important to us.

AvX is a very exciting program linked to two upcoming starter products: Marvel HeroClix: AvX – Avengers and Marvel HeroClix: AvX – X-Men Starter. Not only are these the two flagship teams of the Marvel Comics universe, but the recent comic book mini-series this OP program is based upon shook the foundations of both teams to the core.

Therefore we have filled this OP program with compelling competitive and participation prizes that is sure to excite our players, and hopefully you, our retail partners as well.

To that end, we’ve listened carefully to what our retailer and distribution partners have had to say about AvX specifically, and Storyline Organized Play in general. To that end, we are making the following changes to the AvX storyline event series, effective immediately:

We are eliminating any and all purchase requirements connected to the AvX Storyline OP series. Instead, we will be reviewing store orders against what their demonstrated HeroClix attendance has been for similar events. Order allocations may occur as a result.
We are changing the recommended event templates for AvX from constructed events to a hybrid of sealed/constructed tournaments. We will be updating the AvX event templates found in the WizKids Event System (WES) shortly to reflect this change.
Purchase of an AvX starter (Avengers or X-Men starter) is no longer a prerequisite for participation in the AvX Storyline OP series. Rather, players will only need to bring one (or more) figure(s) from their selected starter to participate.
We are increasing our print run of AvX to more readily accommodate the current levels of demand for storyline OP.

It is our intention that by relaxing the requirements for the AvX Storyline OP will result in a much easier program to participate in, and therefore be more rewarding for all. Furthermore, by altering the event recommendation templates in the WES, stores will more readily re-coup the costs of participating in the event series.

Lastly, we want to thank you all for your contributions to the incredible growth we’ve experienced with HeroClix. As many of you are aware, in the past three years HeroClix has grown at an impressive rate and the response to Storyline OP has been spectacular. The changes we are making to the AvX Storyline OP program, as well as additional changes to Organized Play we’ll announce in the future, will all be designed to both shore up the program to meet the current level of demand as well as increase flexibility for all.

As always, thank you for continued interest and support.
-The WizKids Games Team

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